RITAGLI is the exhibition space designed by Finemateria for Besana Carpet Lab's stand for Salone del Mobile 2025.
The design concept stems from the desire to transform the exhibition space into a true brand boutique, an exclusive place where the public can come into direct contact with the quality and versatility of Besana Carpet Lab products.
With an area of 100 square meters, the stand is a dynamic and multifunctional place where the architecture plays with geometries that alternate between rigor and fluidity, expressing the company’s ability to create customized solutions, tailor-made for every need.
The layout of the exhibition space is designed to encourage exploration and interaction with the different product categories.
The common thread of the whole operation is the simplicity and elegance with which Besana Carpet Lab is able to “sew” ad hoc solutions for every need. This booth is not just a display of products, but an experience that communicates the soul of the brand and its ability to respond masterfully to the demands of each individual customer.
